The Super Bowl is not only important to the world of football fans, but also the world of marketers. The best, most expensive commercials are aired for a massive audience, and it's important to leave a lasting and positive impression on such a large audience. No pressure, right?
Tide used Fox Sports TV Analyst, Terry Bradshaw, to create one of the best marketing strategies in the Super Bowl I have ever seen. Just minutes before halftime, Bradshaw sat down to discuss the game and upcoming reports. Terry Bradshaw had a huge stain right on the front of his shirt... during the Super Bowl. Everyone saw it, and #BradshawStain began trending on twitter.
It wasn't until a few minutes later, in the midst of the social media frenzy, that Tide dropped their full length commercial showing Bradshaw noticing the stain and making a hilarious mad dash out of the stadium to fix his shirt before his halftime report. Tide pods plus Downy saved the day.
Some Twitter users were disappointed that they fell for the sneaky ad, others appreciated Tide's successful strategy creating Bradshaw's faux pas, causing a buzz, and solving it with a humorous commercial promoting their product.
Even Avocados from Mexico, another brand promoted in the Super Bowl, embraced Tide's commercial and created this tweet to promote their avocados using the #BradshawStain hashtag.
If only Tide could wash away the outcome of that game.
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