Tuesday, March 21, 2017

Virtual Reality Delivers the Royal Treatment

The live action Beauty and the Beast movie released in theaters this past Friday dazzling fans and critics alike. Disney lovers all over have been anxiously awaiting the revamp of the 1991 classic using #BeOurGuest across social media platforms.


Friday afternoon, the official Beauty and the Beast Facebook page released a virtual reality video, powered by Oculus. This video was of Lumiere, the famous showman candlestick, performing Be Our Guest. During his performance in the video, the virtual reality technology allows viewers to a 360 degree view of the grand dining room as he performed. You can turn to your left and see the coat hanger offer you a napkin, and you can even tilt your phone up to see Lumiere swinging across the chandeliers.




The pairing of Oculus technology and the Disney classic is a perfect way to highlight the release the film, as viewers get a chance to step into Belle's magical world and look around from her perspective. It's every Beauty and the Beast lover's dream.