Bananas.
Batteries.
Paper towels.
Scooter.
Wrapping paper.
Video baby monitor.
This is how Antoine Fuqua, director of Southpaw, Olympus has Fallen, and The Equalizer, depicted the receipt, titled The Gift.
Marc Forster, director of World War Z, Quantum of Solace, and The Kite Runner used the same receipt to create his short film called Lost and Found.
The third short film, Bananas Town, was directed by both Seth Rogen and Evan Goldberg, both known for The Interview and This is the End.
Walmart used the Oscars to convey the idea that "Every receipt has a story," and this story is unique to each individual consumer. Each receipt you stuff into your pocket after picking up your groceries has the potential for an amazing story... the story of your life.
Which one was your favorite?
I love the idea of this task by Walmart because it gives such a commercialized store the feeling of being personal to each individual who comes through their doors. It has been a while since Walmart has done any advertising to truly shift their brand image to being more personalized, so I think this is a step in the right direction for the company. Thanks for sharing!
ReplyDeleteHaha this is funny. I like the way Walmart took something they give every customer, a receipt, and made that feel so exciting.
ReplyDeleteI enjoyed how the first video plays of pop culture references to Stranger Things--the scooter like the show's bikes and the spacecraft interaction at the end. Each receipt item didn't just fulfill the boy's goal, they opened up a whole new opportunity at the end by being utilized in the boy's own unique way. It definitely makes a trip to Walmart seem like a step to reaching personal goals instead of the chore it usually seems to be. Kinda makes me want to write a story based off my own last Walmart receipt. ;)
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