Home Sweet Home: SunTust Park

Today marks the beginning of most wonderful time of the year. Pitchers and catchers have reported to spring training. The wait is over. It's baseball season.

Last year marked the final season that the Braves would play in Turner Field, their home stadium since 1997, before moving to their brand new SunTrust Park currently under construction for the 2017 season and beyond. This new stadium is located approximately 15 miles north of Turner Field, but the Braves are moving up in more ways than just geographically.

The Braves finished their 2016 season strong with manager Brian Snitker leading the team of both veterans and new, young talent and building momentum that will carry into the new season at SunTrust Park. The Braves' marketing strategy has been centered around embracing these new changes in players, coaches, and ballpark, trusting the rebuilding process, and having hope for the season to come. SunTrust Park offers Braves Country a glimpse into the future, and this future is indeed very bright.

SunTrust Park is promoted not just as a ballpark, but a home for the team and all the faithful Braves Country. It is a place where fans far and wide can come be a part of the legacy, the new era of Braves baseball. Their website includes a countdown to the home opener and live webcam of the construction of the stadium allowing fans to physically watch the construction of the Braves' journey home.

The team has also continued to highlight those who grew up Braves fans who have then gone on to play for their team, their home including Tyler Flowers, Dansby Swanson, recently acquired second baseman, Brandon Phillips, and other up and coming prospects. These players reinforce the message that this season is all about coming home for players and fans alike.

Welcome home Braves Country, welcome home.